Experience The Power Of The Force As Hasbro’s Unveils The 2006 Star Wars Toy Line At The American International Toy Fair.

Pawtucket, RI, February 9, 2006 -- As the number one Boys property in 2005, Hasbro’s STAR WARS toys experienced one of their most successful years ever.  In 2006, new twists and innovations, combined with a soon-to-be announced fall initiative from Lucasfilm that will thrill fans of all ages, prove that STAR WARS toys are a ”Force” to be reckoned with.

In 2006, STAR WARS toys will continue to rule the galaxy as they harness TRANSFORMERS technology.  Twelve of the greatest characters from the STAR WARS universe will now change from weapon-wielding robotic figures into awesome galactic vehicles ranging from sleek starfighters to a ground-crushing wheel bike.  And the new LIGHTSABERS, including the incredible new Force Action Lightsaber, are the most authentic style ever created, allowing children to role-play all of their favorite skirmishes from the entire STAR WARS saga.

STAR WARS TRANSFORMERS

(Approximate Retail Price:  $14.99 Recommended Age:  4 & up; Available: Now) 

What do you get when you merge the STAR WARS galaxy with TRANSFORMERS technology?  A collection of 10 STAR WARS robotic figures that are definitely ‘MORE THAN MEETS THE EYE’! Vintage villains and valiant heroes may now become their signature vehicles as skirmishes escalate to a new dimension.  For example, Darth Vader changes into his notorious TIE fighter, Obi-Wan Kenobi converts into a Jedi starfighter, and Luke Skywalker becomes an X-wing fighter.  Each toy comes with a 2” character figure that “operates” the respective vehicle from its cockpit.

STAR WARS TRANSFORMERS DELUXE

(Approximate Retail Price:  $34.99; Recommended Age: 4 & up; Available: Fall 2006) 

The fearless duo of Han Solo and Chewbacca will elevate the new STAR WARS TRANSFORMERS line to new heights as they combine to convert into their trusty (and mostly reliable) Millennium Falcon.  Electronic lights and sounds add to the adventure! 

STAR WARS Force Action Lightsaber

(Approximate Retail Price:  $24.99; Recommended Age: 4 & up; Available: Fall 2006)

The “elegant weapon of a more civilized age,” STAR WARS LIGHTSABERS are the signature weapon of the Jedi Knights.  New Force Action Lightsabers provide the most authentic lightsaber-playing experience ever. The first-ever spring-activated light-up lightsaber springs to life at the touch of a button, just like in the movies!

STAR WARS VINTAGE EDITION FIGURES

(Approximate Retail Price:  $9.99; Recommended Age: 4 & Up; Available: May 2006)

For those STAR WARS fans who enjoyed the Kenner line of original STAR WARS action figures in the ’70s and ’80s and regret not hanging on to them, Hasbro is providing them with an opportunity to recapture their childhood.  Five vintage action figures from Episodes IV to VI highlight five favorite characters (including Tusken Raider and Greedo) and will be packaged in near-exact replicas of the Kenner packages from the 70’s.  Each figure will also include a protective jewel case.

OTHER ITEMS IN THE 2006 HASBRO STAR WARS LINE INCLUDE:

STAR WARS 3 3/4” BASIC FIGURES

(Approximate Retail Price:  $6.99; Recommended Age: 4 & Up; Available: Now and on-going)

Themed releases focus on characters from classic clashes from Episode I through Episode VI, including the Battle of Carkoon, the Battle of Hoth, and the Battle of Endor.  The 2006 collection includes a mix of kid and fan favorites, and each character includes a bonus mini hologram figure! As part of the “Ultimate Galactic Hunt,” there will be “chase” versions of a few select characters that will be packaged in premium foil-treated packaging.

STAR WARS 2” UNLEASHED BATTLE PACKS

(Approximate Retail Price: $7.99; Recommended Age: 8 & Up; Available: Now with On-Going Releases)

14 sets are scheduled for release in 2006, including Luke and the wampa, and Yoda’s Elite Corps, each sculpted with a style that “unleashes” the character within

GALACTIC HEROES

(Approximate Retail Price:  $5.99; Recommended Ages: 3 & up; Available: On-going)

22 different figure 2-packs will be introduced in 2006

STAR WARS ELECTRONIC LIGHTSABER assortment

(Approximate Retail Price:  $19.99; Recommended Age: 4 & Up; Available: All Year)

Five unique ELECTRONIC LIGHTSABERS representing both sides of the Force provide additional role-playing opportunities for young Jedi-in-training.

STAR WARS ELECTRONIC BLASTER

(Approximate Retail Price $19.99; Recommended Ages:  4 years and up; Available: Now)

Electronic BEAM BLASTERS will be available for those wishing to take on the role of a clone trooper or the devious Grievous.

STAR WARS 7” FORCE BATTLERS FIGURES

(Approximate Retail Price: $9.99; Recommended Ages: 4 years and up; Available: Now)