Indulge Your Plastic Bubble Popping Tendency With Mugen Pop Pop

(CYPRESS, CA – October 29, 2008) – For those tempted to reach for the nearest sheet of plastic bubbles look no further than Mugen Pop Pop from Bandai America! Hitting shelves at major retailers on October 27, 2008, Mugen Pop Pop is a highly-addictive handheld keychain device that stimulates the strangely satisfying experience of popping plastic bubble packaging.

Mugen Pop Pop, which was originally launched in Japan as Mugen Puchi Puchi, (which translated means “infinite bubble popping”), has eight authentic-feeling bubbles for continuous popping, as well as surprise sounds like a dog bark, door chime, horn honk and more!

“Bandai America is excited to bring this fun and quirky Japanese trend to the US,” said Danielle Armbrust, senior manager marketing, Bandai America. “Mugen Pop Pop is perfect for kids who love to pop plastic bubble packaging and adults who want to pop their stress away.”

Available in four vibrant colors – ice, blueberry, lime and raspberry – the Mugen Pop Pop keychain is small enough to take anywhere and play anytime!

For more information on Mugen Pop Pop, visit www.bandai.com/mugenpoppop.