Review by Atom
I first saw the "Mighty Muggs" line in New York during Toyfair 08. I thought it was pretty silly to be honest, then I saw Mola Ram. The absurdity of a cutesy version of the dark, cult leader from Indiana Jones and the Temple of Doom won me over with his cute human heart accessory. So I vowed to get one when they hit stores.
On a recent trip through Wally World, err..... I mean Wal Mart I saw this guy in the Mighty Muggs display on the end cap and had to have him.
Mighty Muggs is Hasbro's attempt to cash in on the "designer vinyl" trend that has grown in popularity with collectors without the pretentiousness and price tag usually associated with it.
Mighty Muggs's tag line is "Made from 100% recycled awesome." We were tempted to ask during the Hasbro presentation in New York exactly what was the awesome originally before recycling it but we kept that to ourselves.
Mola Ram features a whopping three points of articulation, his two arms and the head rotate. That's it, the heart however is removable and he stands at about 7 inches tall.
At 11.99 it was hard to pass this up. The continued smile on my face, whenever I see it on the shelf, should be recommendation enough for our readers. Even if your not a fan of Indiana Jones, Mola Ram is a must get. He's just to cute to pass up.
|Posted 1 August, 2008 - 10:16 by Atom|