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An American Hero Grows Up - G.I. Joe gets his Own Live Auction Event!

An American Hero Grows Up - G.I. Joe gets his Own Live Auction Event!

For nearly 50 years, "America's Movable Fighting Man" has been one of
the most loved and top-selling Action Figures, with a strong following
 even today.  The GI Joe Brand has managed to stay popular across
generations as it reinvents itself in media ranging from Comic Books
to Toys to Cartoons and even big-budget blockbuster Movies.

Yet, despite his ubiquitous popularity, GI Joe has never seemed to get
the respect he deserves from the serious collecting community.
Antique Tin Toys and Trains have been known to routinely bring upwards
of hundreds of thousands of dollars at auction.  And while even Barbie
collectors will often spend thousands on rare pieces, Old Gi Joes are
often relegated to tag sales, bargain bins, and sometimes even the
trash as "kids things" to be thrown away.

With few exceptions, like the 2003 sale of Former Hasbro Vice
President Don Levine's original GI Joe Prototype, which sold for over
$200,000, it has been relatively rare that the brand has gotten much
attention within th.  But now, Christopher Noon, founder of has decided to give G.I. Joe the spotlight with
his very own Live-Auction event streaming live via the internet
Sunday, January 23rd at beginning at 3:00 PM EDT.

"Toys are the one thing nearly everybody can relate to.  Most of us
grew up with Action Figures of some sort, and they bring with them
childhood memories.  For those of us that grew up in the'70s and '80s,
playing with these things and watching them on tv, there's a kind of
automatic bond there.  I may not know you and you may not know me, but
we both know who G.I. Joe or the Transformers are and that sort of
brings us together," says Christopher Noon, Auctioneer and
founder of

As those kids have grown up and seek to reclaim their own childhoods,
they have begun to search out those toys they loved as kids and that
mom probably threw out years ago.  TheBigToyAuction was designed
specifically with them in mind.  The new Live-Auction event combines
traditional Live-Auction calling with Streaming Internet Technology to
meet the needs of those adult collectors.  Rather than spending
weekend after weekend at estate sales and Household auctions waiting
for a few toy lots to finally go up on the block, Noon created as a way to bring all of those Action Figures to
buyers all in one place.  The special software allows bidders from
around the world to hear the auction live as each item goes up for
sale and submit bids to TheBigToyAuction via the internet.
TheBigToyAuction staff then automatically
relays those bids to the auctioneer until bidding is exhausted, and
winning lots are then shipped out to the winners.

"A lot of these collector's are already used to meeting up and
interacting via internet chat boards," says Noon.  "What we've been
able to do is extend that community to let them all come to the same
place as if they were all in the room for the auction together.  It
lets them get the toys they've been looking in an Auction setting they
wouldn't ordinarily encounter, and enjoy a social aspect of the event
as well.  The software is pretty seamless, too, so it's like they're
bidding right next to one another, even if they're 1000's of miles

The inaugural event for the BigToyAuction was held Dec, 5th, 2010, and
featured a number of Action Figure lines including G.I. Joe,
Transformers, and He-Man.  Feedback from attendess and Auction
consigners was so overwhelmingly positive that Noon decided to
continue with a series of more Live-Auction events, each focusing on a
specific toy brand.  The Jan. 23rd sale features a mix of Joes from
various lines throughout the years, including Adventure Team figures
from the '60s and '70s, their smaller "A Real American Hero"
counterparts from the '80s and '90s and even modern figures leading
right up to figures designed for the recent Big Screen Movie.  Future
events promise even more diversity including Star Trek, Star Wars and
Space Toys, and even a special Auction designed to celebrate the
popular explosion of Robot figures through the early '80s.

"We had our first big event back in December, and it was so successful
that we decided to start to have sales focusing on each collectible
brand to meet the demand.  What better place to start than with the
Grandfather of all Action Figures himself - GI Joe."

The Live Auction event kicks off Sunday, January 23rd, starting at
3:00 PM EDT.  Registration and Pre-Bidding are already open online at

For information: or
Phone: 610-997-0165

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Posted 18 January, 2011 - 18:06 by Atom