"Founded in 1951, Colorforms is one of the oldest and best-known brands in the toy industry. It was the very first plastic-based creative toy, and one of the first toys ever advertised on television.
The defining feature of most Colorforms play sets is their signature plastic 'Stick-Ons™' that can be placed and repositioned on top of graphic backgrounds to create endless scenes at a child's whim. Over time, the Colorforms line has included imaginative play sets, games and puzzles, interactive books and other creative activities for young children."- (from Colorforms.com)