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Hasbro’s Cobra Wolf “New” in 1987

21 February, 2018 - 03:17
The recent Battle Beasts and Headmasters ad blocks, as well as this block for the G.I. Joe Cobra Wolf, make that Toby’s Toys newspaper ad look like a micro-catalog for Hasbro’s line of 1987 toys. There were other company’s products on display in the ad, but there was definitely a big push when it came to Hasbro’s boys’ toys. All... Read more →
Categories: Designer Toys, Toy News

Hasbro’s Battle Beasts Blowout in 1988

21 February, 2018 - 03:08
April 4, 1988. I posted a 1987 Battle Beasts ad last week where I stated that the deep discount of the toys proved that Battle Beasts was never a successful toyline. The Battle Beasts were listed as a door buster at Boscov’s for Christmas of 1987, so it’s arguable that the toy wasn’t a failure and only that the retailer... Read more →
Categories: Designer Toys, Toy News

Starcom at Kiddie City in 1987

20 February, 2018 - 03:09
June 7, 1987. Coleco’s Starcom strikes again, this time from a Kiddie City advertisement from the Camden, New Jersey, Courier-Post newspaper. The complete ad also included pools and outdoor toys, so I decided to pass on collecting the entire ad and instead just focused on the Starcom toys. Those prices are way less than I’m finding on eBay!
Categories: Designer Toys, Toy News

Hasbro’s Transformers Headmasters “New” in 1987

20 February, 2018 - 03:02
Yesterday’s Battle Beasts advertisement also included this block for the Transformers Headmasters toys, which feels fitting after Hasbro’s fantastic Titans Return* line just spent over a year making me quite happy. The newer toys cannot compete with the originals when it comes to heft and durability, but I think that Titans Return marks a high point for the Transformers line... Read more →
Categories: Designer Toys, Toy News

Hasbro’s Battle Beasts “New” in 1987

19 February, 2018 - 03:37
September 11, 1987. The push of smaller action figures in the mid-eighties is starting to really gnaw at my brain. Why did toymakers abandon the 3.75-inch scale and start making several lines of roughly 2-inch tall action figures? At first, I thought that oil prices may have been on the rise in the mid-eighties, but this macrotrends.net chart of oil... Read more →
Categories: Designer Toys, Toy News

Starcom, Captain Power, and G.I. Joe on Sale in 1987

19 February, 2018 - 03:24
November 26, 1987. If it wasn’t for the addition of Hasbro’s G.I. Joe action figures, this ad from the Asbury Park Press newspaper would have been a great snapshot of failed action figure lines of the eighties. By the time that Captain Power and Starcom hit store shelves, the toymakers had mastered the art of using television shows to sell... Read more →
Categories: Designer Toys, Toy News

Starcom Shadow Invader at ToysRUs in 1987

18 February, 2018 - 03:49
July 5, 1987. Out of the Tampa Bay Times newspaper comes another ad for Coleco’s Starcom toys at ToysRUs, this time for the Shadow Invader toy is definitely one I want to find. It’s so adorable!!!
Categories: Designer Toys, Toy News

“Toy executives going back to basics for ’87” from the Hartford Courant Newspaper

18 February, 2018 - 03:29
February 15, 1987. Staff writer Pamela Klein of the Hartford Courant newspaper brings us this spectacular snapshot of the 1987 New York Toy Fair and the expected hits of the year. Coleco’s Starcom toys get a small mention, but it’s Hasbro’s G.I. Joe — and that awesome photo of the Defiant — as well as Visionaries and Air Raiders that... Read more →
Categories: Designer Toys, Toy News

Starcom H.A.R.V. 7 at ToysRUs in 1987

18 February, 2018 - 03:24
June 18, 1987. This ad block from a ToysRUs advertisement in 1987 is most valuable to our current obsessions because it shows the price of the H.A.R.V. 7 motorized vehicle, one of many Starcom toys that Coleco launched back in 1987 in their push to make the line a success. All of these ads we’ve been enjoying, alongside the Coleco... Read more →
Categories: Designer Toys, Toy News

Battle Beasts at Leh’s in Allentown, PA, in 1987

17 February, 2018 - 03:47
December 5, 1987. The Morning Call of Allentown, PA, includes a multi-page advertisement for the Leh’s stores where I found this ad block for Hasbro’s Battle Beasts. $1.69/each isn’t the lowest price we’ve found for Battle Beasts in 1987 — this Boscov’s ad lists the toys for $0.99/each — but it’s still significantly less than the Hasbro MSRP and one... Read more →
Categories: Designer Toys, Toy News

Coleco’s Starcom at Circus World in 1987

17 February, 2018 - 03:24
Last weekend I posted a ToysRUs advertisement that I classified as the greatest Starcom newspaper ad we will ever see. Well, it appears that I may have spoken too soon, because this Detroit Free Press Circus World ad from June 18, 1987, stands out as every bit as incredible that ToysRUs advertisement. A different design and featuring different prices, this... Read more →
Categories: Designer Toys, Toy News

$1.00 Off Hasbro’s G.I. Joe S.L.A.M.

17 February, 2018 - 03:06
Yesterday’s Super X ad for Battle Beasts and Starcom action figures also included this block for the G.I. Joe S.L.A.M. and now I am left with a question: What was the retail price of the S.L.A.M. back when it was new? The yojoe.com page for the toy states that the original retail price was $3.49, but that’s so dramatically different... Read more →
Categories: Designer Toys, Toy News

Review – Transformers: Power of the Primes “Windcharger”

16 February, 2018 - 04:44
Following the incredible Titans Return, Hasbro’s Power of the Primes (find at Amazon.com*) is turning out to be every bit as fun as Titans Return. Classic Transformers characters in modern toy designs, with transformation designs that are more about fun than complexity, I can happily report that the toys are every bit as fantastic as the previous series. Hurray! Today... Read more →
Categories: Designer Toys, Toy News

Battle Beasts and Starcom Action Figures on Sale in 1987

16 February, 2018 - 03:51
November 28, 1987. Yesterday’s ad for carded Starcom action figures looked lonely, so I decided to keep digging and soon found this Super X Drug Stores ad from Mansfield, Ohio, where we see both Starcom figures and Hasbro’s Battle Beasts on sale in 1987. So why were toymakers starting to create so many smaller-sized action figures in the mid-eighties when... Read more →
Categories: Designer Toys, Toy News

Starcom Land or Air Base Vehicles by Coleco in 1987

16 February, 2018 - 03:20
Yesterday’s Starcom action figure ad also included this block for the best part of the Starcom line: The vehicles! These little motorized machines look so damn awesome that there’s no way that I escape 2018 without buying a couple of the Starcom toys. Awesome ad, and for another look at the Starcom vehicles, check out this 2010 YouTube vehicle by... Read more →
Categories: Designer Toys, Toy News

Hasbro’s G.I. Joe Action Figures at Walmart in 1987

16 February, 2018 - 03:09
The Walmart ad for Starcom that we saw a few days ago also included this small block of G.I. Joe action figures, giving us a peek at the toys priced at a fairly average price for the time, with Sneak Peek really standing out. That was a figure I never quite understood when it was new, and seeing Sneak Peek... Read more →
Categories: Designer Toys, Toy News

Starcom Action Figures by Coleco in 1987

15 February, 2018 - 03:57
Yesterday’s Starcom newspaper ad looked lonely, so I went back into the newspaper archives and uncovered this November 4, 1987, Smitty’s ad block from the Arizona Republic so that we could get another look at Coleco’s attempt at sci-fi action figures in 1986 and 1987. The cool part about this ad block is that it’s for the single action figures;... Read more →
Categories: Designer Toys, Toy News

Masters of the Universe Cash Rebates in 1986

15 February, 2018 - 03:50
The slime offer we saw earlier this week also included this ad block featuring cash rebates on a small selection of Masters of the Universe toys. My favorite of the toys presented? Easy! That has to be the Land Shark, one of the wildest Masters of the Universe vehicle designs of the eighties and the focus of a feature I... Read more →
Categories: Designer Toys, Toy News

1987 Starcom Shadow Raider Commercial

15 February, 2018 - 03:37
Yesterday’s ToysRUs ad featuring the Starcom Shadow Raider is completely responsible for this post. How could I not set off in search of videos showcasing the Shadow Raider toy? Fortunately, YouTube user Scott W posted this commercial back in 2014, giving all of us a peek at more of Coleco’s Starcom toys as they were promoted when they were new.
Categories: Designer Toys, Toy News

Review – Transformers: Power of the Primes “Micronus”

14 February, 2018 - 05:08
I reviewed one of the new Power of the Primes “Prime Master” toys back in December (Vector Prime review here), where I described the decoy armor as a “Pretender-like little robot that’s also packed with the toy.” That Vector Prime toy was one I was wildly happy with — I’m loving all of the little robots that Hasbro is including... Read more →
Categories: Designer Toys, Toy News
 
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