The AMP Suit (aka the "Iron Lady") is very cool, but the 3d webcam control gimmick is amazing. A first of its kind.

Includes HD video of the iTag system in action

A lunchbox with a helicopter inside.

This vehicle is arguably, one of the most famous cars in Hollywood history. One of the reasons that I watched the T.V. series when I was a kid was just to see this sinister black car with the huge fins and wicked looking front fascia. Not many are aware of it, but there is quite a story behind the way it came to be....

In 2005 The Batmobile alias the Tumbler hit the big screen in the Christopher Nolan directed film Batman Begins. The style of the new vehicle is more based on the Frank Miller tank like creation seen in Batman: The Dark Knight Returns graphic novel......

Marvelous Team-Up Offers Items Online at Toysrus.com and In-Show at Entertainment Earth Booth #2343 with a Special Appearance by Todd McFarlane

One can argue that this toy was the one that sparked the imagination of kids in the late 70s, fueling our now current frenzy for all things giant and robot.

On May 8th the world plans to go where no man has gone before. The newest Star Trek® movie will hit the theaters and Mattel, in support of the movie will have a line of products that allows Star Trek® fans to bring the movie home with them. Whether you are a new fan of Star Trek® or a diehard fan that lives, breaths and eats Star Trek®, there is something for all fans.

Can you names these four heroes? Test your DC universe knowledge and win!

A refreshing and entertaining new take on an old concept.

Surprisingly cool action figure / vehicle sets from Mattel

Remember when toys were fun? Mega Rigs kicks it old school in the spirit of great toy lines like Robotix, MASK and Air Raiders.. Sorta..

Yeah, there were actual toys on display at Toy Fair. Go figure.

Batman: Brave and the Bold is the newest version of the animated Caped Crusader and Mattel has the toys to go with the cartoon. Updated with HD video.

3 1/4th scale figures seem to be the theme at many retailers this year and Mattel is launching a whole line of DC superheroes in this scale under the DC Universe banner.

Mattel continues the popular Justice League line in Justice League Unlimited.