More Than Meets The Eye!

The Transformers toyline was developed by Hasbro after they met up with Takara representatives at the 1983 Tokyo Toy Show and proposed to combine and re-brand Takara's Diaclone and Micro Change toylines into the Transformers for release in the United States. Thus began a long and successful collaboration between Takara and Hasbro on toy development for the Transformers line, a collaboration which has grown increasingly close. Nevertheless, the actual manufacture of virtually all the transforming toys continues to be controlled by Takara, producing the toys for Hasbro to market and sell internationally, while Takara sells them in the Japanese market. (Wikipedia)