Transformers™ Set To Descend On American International Toy Fair 2006

AUTOBOTS and DECEPTICONS will continue their intergalactic battle in 2006 as Hasbro announces the introduction of a wide range of new and exciting TRANSFORMERS figures.  Direct from their home planet of CYBERTRON, these robots land at this year’s American International Toy Fair in New York City to show everyone that they are much “MORE THAN MEETS THE EYE.”

In the high octane Cartoon Network animated series, TRANSFORMERS CYBERTRON, the home planet of the TRANSFORMERS, is in danger.  In order to save it from destruction, the AUTOBOTS have been scouring the galaxy to find four ancient CYBER PLANET KEYS before the evil DECEPTICONS find them!  The CYBER PLANET KEYS are the AUTOBOTS only hope because they have the power to unlock their home planet, CYBERTRON, thereby unleashing the one TRANSFORMER powerful enough to save the universe…PRIMUS!

This fall, CYBERTRON PRIMUS enters earth’s atmosphere via the CYBERTRON line assortment.  The impressive 14-inch-tall robot converts into the TRANSFORMERS home planet of CYBERTRON, and features an Omega Lock which activates multiple special elements including projectile weaponry, electronic lights and sounds.

Additional 2006 offerings include the following:

TRANSFORMERS CYBERTRON PRIMUS

(Approximate Retail Price: $49.99; Ages: 5 & Up; Available: Fall 2006)

The CYBERTRON assortment will be highlighted by the introduction of an all-new Supreme figure in the spring.  CYBERTRON PRIMUS, at an impressive 14 inches tall (in robot mode), changes from the TRANSFORMERS home planet into an awesome giant robot.  CYBERTRON PRIMUS comes with one CYBER PLANET KEY and an Omega Lock which activates multiple special elements including electronic lights and sounds, and projectile weaponry.

TRANSFORMERS CYBERTRON LEADER assortment

(Approximate Retail Price: $39.99; Ages: 5 & Up; Available: Fall 2006)

The intergalactic search for the CYBER PLANET KEYS brings the AUTOBOTS and DECEPITCONS to the Giant Planet where they meet the Giant Planet leader… METROPLEX!  When in robot mode, METROPLEX’s extendable arms and legs allow him to stretch to over 13 inches tall!  Wielding his electronic battle-ax, which features lights and sounds activated by his CYBER PLANET KEY, METROPLEX and his Mini-Con DRILL BIT help defend the AUTOBOTS against the menacing DECEPTICONS.

TRANSFORMERS CYBERTRON VOYAGER assortment

(Approximate Retail Price: $19.99; Ages: 5 & Up; Available: Spring 2006)

New characters and character variety will be introduced in 2006 in the TRANSFORMERS Cybertron Voyager assortment, featuring SOUNDWAVE, DARK CRUMPLEZONE, and NEMESIS BREAKER. Each of these figures comes with a CYBER PLANET KEY that activates projectile weaponry.  DARK CRUMPLEZONE and NEMESIS BREAKER feature special electronic battle sounds.

TRANSFORMERS CYBERTRON DELUXE assortment

(Approximate Retail Price: $9.99; Ages: 5 & Up; Available: Spring 2006)

The CYBERTRON Deluxe assortment will introduce a wide selection of newly designed classic TRANSFORMERS characters including OPTIMUS PRIME as well as CYBERTRON favorites SKYWARP, CANNONBALL, SMOKESCREEN, and DEMOLISHER.  Each Deluxe figure comes with a CYBER PLANET KEY that triggers unique features such as projectile weaponry, weapon reveals, electronic lights and/or sounds. 



TRANSFORMERS BEAST WARS 10th ANNIVERSARY:

(Approximate Retail Price: $14.99; Ages: 5 & Up; Available: Winter 2006)

In celebration of the TRANSFORMERS BEAST WARS 10th Anniversary, MAXIMALS and PREDACONS are rekindling their savage dislike for one another across the galaxy.  WASPINATOR, CHEETOR and RHINOX are three of six classic figures to be released this year.  Each BEAST WARS figure includes a DVD and special bonus accessory – collect all six of the above figures and you can build the first-ever Trans-Mutate figure! The fall assortment will include the last two TRANSFORMERS BEAST WARS 10th Anniversary figures … Optimus Primal and Megatron.

TRANSFORMERS ALTERNATORS

(Approximate Retail Price: $19.99; Ages: 5 & Up; Available: Spring 2006)

The Alternator line assortment introduces an all-new selection of 1:24 scale fully detailed, licensed automotives, including a Dodge Ram SRT-10 OPTIMUS PRIME, Subaru Impreza Ricochet, Jeep Wrangler ROLLBAR, Ford GT MIRAGE and Mazda RX-8 MEISTER.  Each Alternator features the uniquely classic TRANSFORMERS technology, allowing each realistic vehicle automobile to take form as a beloved original TRANSFORMERS character.