Tokyo Underground


I co-wrote a book.

Tokyo Underground: Toy and Design Culture in Tokyo (128 pp, hc, $19.99)

Probably the #1 subject for emails to CollectionDX is "Where can I find good toy shops in Tokyo?". I had a small guide I created after my 2003 trip, and that was really popular, but not comprehensive. When I went back to Tokyo in 2006, I took notes and pictures. With my good friend Dave's help, I had the start of the ultimate Japanese toy guide.

Originally this was meant to be an e-book - a pdf that you could print and bring with you. But I lacked the time to compile it and format it properly. I pitched the idea to Brian Flynn of Super7, and he thought why not take it further, and make it a real book?

Brian put his design house, Hybrid-Design, on the job of making the book look great. Brian combined his maps of the vinyl scene with my maps of the vintage scene and added extra information. The end result is what you see here, a real, honest-to-good actual book.

The book is published by Super7 and distributed by Ginko Press. The book should be available in funkier book shops around the country.

TOKYO UNDERGROUND digs deep and unearths Toy and design culture in the land of the rising sun.

September 24, 2007 - Buried deep down back alleys of Tokyo’s hippest neighborhoods are the secret places. For years, toy collectors would keep maps of these stores to themselves, lest another collector find out one of his hunting spots. As toy and design culture collide and become mainstream, these locations can no longer be kept secret!

Tokyo Underground: Toy and Design Culture in Tokyo (128 pp, hc, $19.99) is the ultimate guide to Otaku nirvana. From the trendy Harajuku shops to the Mecca of Japanese nerd culture - Akihabara, Tokyo Underground tells you how to get there, what you’ll find, and what to do when you get bored of the toys (if that is even possible).

Each neighborhood in Tokyo is mapped out in detail, with the locations of each store, what you can find there, and even the contact information! Not only the shops, but find out what to do from the time you step into the Narita Airport. This book covers everything from currency exchange, train rides, toy shops, and how to figure out how to say “How much?” in Japanese.

Meet the characters that inhabit this world, from the designers to the eclectic toy shop owners. Find out where to eat and how to round out your toy purchases with the coolest in books, magazines, designer t-shirts, sneakers, music and more.

This guidebook includes stunning photography, well thought out maps, and a specialized lexicon of terms and phrases to help you along on your tour of this fun and fascinating culture.

Tokyo Underground: Toy and Design Culture in Tokyo is a collaboration between Brian Flynn (Super7 Magazine) and Joshua Bernard (CollectionDX) with photography by Jeff Dey.

ISBN: 0-9796678-0-1
ISBN 13: 978-0-9796678-0-0

Amazon

Also available at:

Super7

Barnes and Noble

Borders

Last Gasp

Kinokuniya (Japanese)

Giant Robot

Google Product Search

 

CONTEST

Win your own copy of TOKYO UNDERGROUND signed by co-author and CollectionDX founder JoshB. The winner will also get a XL CollectionDX T-Shirt! All you have to do is be a CollectionDX member and leave a comment below. One winner will be pulled at random from the comments October 31, 2007.


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EVA_Unit_4A's picture
Submitted by EVA_Unit_4A on 18 October, 2007 - 10:25.

*cough*comment*cough*

^_^
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CollectionDX Staff



Roger's picture
Submitted by Roger on 18 October, 2007 - 10:42.

This book is absolutely a must-have for anyone considering a trip to Tokyo and toy hunting. A friend of mine field tested it during his first trip to The Holy Land and found it invaluable.

Nice Godzilla, where'd you get it?



Destroy All Podcasts DX's picture
Submitted by Destroy All Pod... on 18 October, 2007 - 10:43.

CollectionDX staff/writers should probably not be eligible for the prize. :P

-Jeremy



JoshB's picture
Submitted by JoshB on 18 October, 2007 - 10:49.

Staff will get complimentary copies ;-)

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CollectionDX Admin



EVA_Unit_4A's picture
Submitted by EVA_Unit_4A on 18 October, 2007 - 10:52.

(*scoffs*)

That was fast. Someone *cough*DAPDX*cough* had to go and ruin my little bit of fun... :P
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CollectionDX Staff



Roger's picture
Submitted by Roger on 18 October, 2007 - 19:42.

I agree. Ginrai should probably not be eligible for the prize. :p



Anavel's picture
Submitted by Anavel on 18 October, 2007 - 11:09.

Looks like a nice resource if I ever get a chance to make it across the pacific pond.



sketcher's picture
Submitted by sketcher on 18 October, 2007 - 12:10.

This will certainly help with the trip I am planning. Thanks to you and Brian Flynn for this great resource!



TheFallen's picture
Submitted by TheFallen on 18 October, 2007 - 12:21.

But who knows... I might get a free signed one... :)



Shadow27's picture
Submitted by Shadow27 on 18 October, 2007 - 12:56.

count me entered.

Looks great guys.



NekroDave's picture
Submitted by NekroDave on 18 October, 2007 - 13:25.

...though I'm not sure why you keep insisting I helped somehow. I don't remember doing a damn thing other than saying "Hey, wanna go to Tokyo?". LOL

"This must be settled the way nature intended....with a vicious, bloody fight!"
Onyx Blackman
Principal, Flatpoint High



YuushaFan's picture
Submitted by YuushaFan on 18 October, 2007 - 14:46.

GIMME GIMME GIMME!!!



Blitz's picture
Submitted by Blitz on 18 October, 2007 - 15:26.

will this being coming out in Europe by any chance? id love to get a copy *fingers crossed that i win*



JoshB's picture
Submitted by JoshB on 18 October, 2007 - 15:28.

Theres a bookseller in sweden that carries it, so yes, I believe it will be available in europe.

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CollectionDX Admin



EVA_Unit_4A's picture
Submitted by EVA_Unit_4A on 18 October, 2007 - 15:42.

Now ya see, Josh- this is how you get people to respond to posts and reviews... give away free stuff! ;)
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CollectionDX Staff



Gigamach's picture
Submitted by Gigamach on 18 October, 2007 - 16:49.

I saw this at my local Comic Shop! Put it on the list of "to buy" when I get closer to the planned Japan trip. I actually reference the part about the wealth of coolness at Toys 'r' Us's in Japan to my friends...makes me giddy just thinking about it.

I actually thought this was old news, or I would have posted something earlier. I didn't realize it was just out. Very cool, guys.

Oh, and Josh got me involved with the forums by doing the same thing a while back with a review of the MS in Pocket Sazabi. I'm a sucker for swag. ;-)

-----
"Hey, uh...let's volt in."



Jon Rollins's picture
Submitted by Jon Rollins on 18 October, 2007 - 17:26.

Looks like a cool book. I wanna win!



The Big R's picture
Submitted by The Big R on 18 October, 2007 - 17:42.

... to pick this one up! can't miss!



jaydeflix's picture
Submitted by jaydeflix on 18 October, 2007 - 21:00.

ObComment: Hi. I'm currently broke and would just like to win something so that I can have something new. =)



Jerilock's picture
Submitted by Jerilock on 19 October, 2007 - 00:28.

...That's what I remember thinking when I was looking over the prototype I(is that the right word for books?) for this at the last summit. Would love to snag a signed copy but either way I'm definetily gonna pick up a copy of this asap.

"I had a choice, buy a new car or buy a Jumbo Machinder Green Ghost C3...it really wasn't a hard choice to make."



TimF's picture
Submitted by TimF on 19 October, 2007 - 13:39.

It looks awesome. It's a shame that the odds of my going to Japan in the next decade are so small.



Atamaii.com's picture
Submitted by Atamaii.com on 19 October, 2007 - 23:19.

Very impressive.

If you want to do one on Hong Kong, I can help.

If one is flying to other parts of Asia, such as Thailand, its possible to arrange a change of planes in Tokyo, up to 8 hours. With a book like this, you could get in and out, without having to spend the night.

Having street maps is pretty critical in Japan, once you leave the station it can be confusing to figure out where you are.

Atamaii Anime Toys

Toys You Want!



eitlobsaboo's picture
Submitted by eitlobsaboo on 20 October, 2007 - 06:26.

I just got back from japan a couple months ago & I absolutely loved it. FANTASTIC country.. I loved it so much i've been looking for an excuse to go back..

I think I have just found it..



BradW's picture
Submitted by BradW on 22 October, 2007 - 08:15.

I remember way back when Josh and I were new to all this stuff and neither of us thought we would ever get to Japan. I very much doubt I will but I might just get this book as a substitute for going.



Airdrawndagger's picture
Submitted by Airdrawndagger on 22 October, 2007 - 09:55.

Hi all...

The book looks fantastic. I am currently on holidays in Europe but am coming home via Tokyo in December. I am planning on buyıng up big on toys..

I was wonderıng if you guys could help me find out where to get the book in Englısh whilst I am away...will ıt be available in Englısh in Kinokuniya when I am in Japan?

Thanks for your help.



snafu's picture
Submitted by snafu on 22 October, 2007 - 12:03.

looks fine!



Mr.Kaji's picture
Submitted by Mr.Kaji on 22 October, 2007 - 12:28.

After years coming to this site, this finally made me create an account. Where was this book 8 months ago, while I cluelessly wondered the streets of Tokyo? Thanks for making this, you just solved a lot of Christmas shopping for me.



Hepathos's picture
Submitted by Hepathos on 22 October, 2007 - 16:20.

Finaly, I had the motivation to create an account here! ^_^
Actually, I visit your site in a daily basis, but this book is to yummy to pass on. And, if I won't win it, I will probably still get it, because my greatest dream to travel to Tokyo, and shop in only the most finest toyshops there available!



Dooquie's picture
Submitted by Dooquie on 22 October, 2007 - 20:04.

Looks good if I do not win I will buy!



BraveMax's picture
Submitted by BraveMax on 23 October, 2007 - 11:48.

I didn't even know you COULD have an account here.

I'm in Tokyo a fair amount, and it's a pain to find all these places (though I'd be surprised if I don't know a few that aren't in this book...). This will be an interesting read!



phatdawg's picture
Submitted by phatdawg on 23 October, 2007 - 12:43.

Commenting... hopefully I can get a free signed copy, that would be neat.



Marieru san's picture
Submitted by Marieru san on 27 October, 2007 - 11:53.

Looks very useful especially for those that are traveling in Japan looking for great new stuff to add to their collection.
Great job, JoshB. Keep it up.



REX-203's picture
Submitted by REX-203 on 29 October, 2007 - 02:18.

...Is there even any reason anyone would NOT want to pick this up?

The obvious answer is:

- NO -

:-P



s58's picture
Submitted by s58 on 19 November, 2007 - 21:46.

I will be in Tokyo and Kyoto next month (as well as Hong Kong, Phuket & Bangkok)

I am a longtime dice collecter who is hoping to find some things of interest during the trip.

Any recomendations as to stores the sell dice are greatly appreciated. The wider the variety sold the better.

Thanks in advance