The Showroom NYC - 10" DIY QEE PROJECT: Bart Simpson SEPT 14-16.2007

D.I.Y. QEE PROJECT: BART TAKES NEW YORK

More than 100 Customized 10" D.I.Y. Bart Simpson Qees by Artists and Designers from across the globe in celebration of THE SIMPSONS arrive in New York for the next stop of the BART QEE Worldwide Tour.

The Showroom NYC hosts the September U.S. stop of the D.I.Y. Qee Project: BART tour presented by TOY2R and Diamond Comics. TOY2R, Diamond Comics and Toy Tokyo have assembled a virtual "who's who" list of today's hottest pop culture artists, designers and illustrators from around the world. Each original figure has been painted, sculpted, and customized to illustrate each artist's own unique re-interpretation of the iconic character, Bart Simpson, using as a blank canvas the 10" D.I.Y. Bart Simpson Blank Platform Qee Figure. Many of these artists have either grown up watching THE SIMPSONS or were inspired by its creativity, humor or sardonic look at life. To bring these original creations to the fans, TOY2R and Diamond Comics launched this worldwide art gallery tour stopping at respected galleries and art boutiques across the globe.

The re-interpretation of Bart Simpson, the classic animated icon created by Matt Groening almost 20 years ago, not only celebrates the first feature length film based on THE SIMPSONS, which has grossed nearly $500 million in worldwide box office receipts, but also marks the launch of the licensed line of Qee figures based on THE SIMPSONS characters.

The Showroom NYC will have an advance V.I.P. viewing of the figures on September 14th from 7pm to 11pm. The show will then be open to the public on September 15th and 16th from 2pm to 7pm. The Showroom is located at 117 Second Avenue, 2nd Floor, New York, NY. As a bonus, there will be an exclusive 3" Bart Simpson Qee - Treeman Black Edition - available for purchase only during the exhibit. This figure will not be available anywhere else in the US. Also, there will be a limited quantity of the 3" D.I.Y. Blank Bart Simpson Qee available for purchase as well. Additional information can be found at www.toytokyo.com.

3 inch Qee Squash Bart Black Version

3 inch Qee DIY Bart

The D.I.Y. Qee Project will continue with an additional show in Florence, Italy and then in October move to London and Amsterdam. The show will finally end in Hong Kong before the end of 2007. At the end of the tour, a majority of the customized figures will be auctioned off and all of the proceeds will go to charity.

About THE SIMPSONS

Currently the longest-running sitcom on televison, THE SIMPSONS aired their historic 400th episode in May 2007. The critically acclaimed series features Homer, Marge, Bart, Lisa and Maggie Simpson who take traditional family life and turn them upside down. Exploding into a cultural phenomenon in 1990, THE SIMPSONS has remained one of the most visible and marketable properties both domestically and internationally. THE SIMPSONS is noted for its famous celebrity guest voices (such as Elizabeth Taylor, Paul Newman, Stephen Hawking, Kiefer Sutherland, Natalie Portman, Simon Cowell, Gore Vidal and U2, Mick Jagger, Aerosmith) and received a Star on The Hollywood Walk of Fame in January of 2000.

This multi-Emmy Award-winning series is currently in production on their 19th Season. THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the executive producers. Film Roman is the animation house.

About FOX LICENSING & MERCHANDISING

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About Toy2R

Created out of a passion to put toys in an art context. Toy2r is systematically breaking down the barriers between product design, art, and graphics. Founded in 1995, Toy2R is the first company to focus on the designer toy phenomenon, combining art and developing vinyl toys for the collectors market.

The D.I.Y. Qee Figures are white initially, three-dimensional blank canvases for various artists to explore and design. The results materialize into unique artistic forms of expression. From today's biggest names in pop art and fashion, to new collectors and designers, Qees represent a collectible format that is both artistic and obtainable.

About Diamond Comic Distributors

Founded by Steve Geppi in 1982, Diamond Comic Distributors has grown from a regional operation with 17 customers to the world's largest distributor of English-language comic books and related pop-culture merchandise. From strategically located Distribution Centers throughout North America and the U.K., Diamond services more than 3,500 comic book specialty shops every month, plus another 1,000 retailers who carry comics and products as sidelines. Diamond also exclusively represents many of the comic industry's top publishing powerhouses including DC Comics, Marvel Comic, Dark Horse Comics, Image Comics and Wizard Entertainment. In its 20-year history, Diamond has expanded beyond comics to bring the best pop-culture products and services to retailers, consumers, and collectors.

About The Showroom @ NYC

The Showroom NYC is the premiere designer toy gallery; hosting internationally covered events for today's hot new designs working in toy-related mediums. for further information visit https://www.theshowroomnyc.com.