Bandai America Adds Collectible Card Game License for Hot Boy's Property Ben 10
(Cypress, CA – March 2, 2007) – Bandai Collectible Games, a division of toymaker Bandai America Incorporated, today announced that it has secured the collectible card game license for Cartoon Network’s hit series, Ben 10. As a leader in transforming popular kids’ television shows into top-selling product lines, Bandai America currently serves as the brand’s master toy licensee and offers action figure play unlike anything in the boys’ category today with its figures, vehicles, playset and role-play products.
“Bandai America is very excited to be introducing a collectible card game that gives kids another way to get into all the alien transformation action, adventure and humor that’s integral to the Ben 10 series. With the TV show already a huge success on Cartoon Network and our toy sales growing at a fantastic rate, we know that there’s going to be much anticipation for this game,” said Danny Satyapan, sales & marketing manager for the collectible games division, which was formed in 2003. The division currently distributes collectible card games for some of the hottest anime properties from Japan, including the category’s latest breakout hit Naruto.
The Ben 10 Collectible Card Game fuses the action of the TV series by allowing players to transform into their favorite aliens and defeat the forces of evil. Debuting in March, the product launch will consist of Starter Decks ($9.99 SRP) and Booster Packs ($3.49 SRP). Starter Decks have everything needed for players to begin play, while Boosters offer players the opportunity to collect a wider variety of powerful and rare chase cards. For more information about the Collectible Games division, log onto www.BandaiCG.com.
About Bandai America Inc.
A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., a new entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass five strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), mobile content, and visual and music content (including home entertainment). Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and entertainment today, including Power Rangers, Ben 10, Team Galaxy, Tamagotchi and Girlz Connect. The company is headquartered in Cypress, California and information is available at www.Bandai.com.
About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel's growing library of award-winning original programming. CNE also works to secure and support long-term licensee partnerships across all key merchandising categories. The division currently offers consumer product programs for an array of marquee animation franchises including Foster’s Home for Imaginary Friends, Ben 10, The Powerpuff Girls, Ed, Edd and Eddy, Hi Hi Puffy AmiYumi, My Gym Partner’s a Monkey, Camp Lazlo, The Grim Adventures of Billy and Mandy, Adult Swim and more.
|Posted 2 March, 2007 - 15:28 by JoshB|