NYTF09: Hasbro - Transformers: Animated

Most of the focus of the 2009 Transformer Lineup consisted of figures from the 2009 Revenge of the Fallen movie. In fact, no other Transformers lines were on display in the showroom.

However, Hasbro did provide us with press release images and descriptions. When asked about the cancellation of Transformers Animated, they said that “We look forward to supporting Animated through season three”.

Personally, I thought Hasbro could have shown more with these lines, as almost nothing was new to the fan media. In my opinion, Animated and Universe are the best things they have done in years. Ah well..

And now, the canned Press Release, with commentary…

Hasbro, Inc. (NYSE: HAS) revolutionized the action figure category 25 years ago with the launch of the MORE THAN MEETS THE EYE toys known as TRANSFORMERS. And while the TRANSFORMERS brand 25th anniversary celebration reaches its zenith on June 26, 2009 with the release of the action-packed movie TRANSFORMERS: REVENGE OF THE FALLEN, the brand has even more excitement to offer fans beyond the new film, including its TRANSFORMERS UNIVERSE and TRANSFORMERS ANIMATED toy lines.

Launched last year, Cartoon Network’s new TRANSFORMERS ANIMATED series continues the animation tradition with fantastic storylines that feature favorite characters like OPTIMUS PRIME, BUMBLEBEE and even MEGATRON. The new TRANSFORMERS ANIMATED line of toys lets kids experience the adventure in the playroom as they recreate scenes from the weekly show using a number of exciting, new action figures.

TRANSFORMERS ANIMATED FIGURES – DELUXE AND VOYAGER
(Approximate Retail price: DELUXE scale $12.99; VOYAGER scale $22.99; Ages 5 & up; Available: First waves in January 2009, with additional waves released throughout the year)

Finally – ARCEE!

Hasbro was proud to announce a re-deco soundwave with electric keytar!

Figures in the TRANSFORMERS ANIMATED DELUXE and VOYAGER assortment feature character conversions like those seen in the popular TRANSFORMERS ANIMATED series airing on Cartoon Network. Both assortments feature a variety of characters with exciting battle weapons and firing projectiles. Eleven characters, including BLURR and WASPINATOR, will be featured in the DELUXE LINE in 2009 while eight characters will be introduced in the VOYAGER LINE.

TRANSFORMERS ANIMATED FIGURES – ENTERTAINMENT PACK
(Approximate Retail Price: $22.99; Ages 5 & up; Available: January 1, 2009)
The entertainment pack includes two deluxe-sized figures — twin brothers JETFIRE and JETSTORM — who combine to create SAFEGUARD. The brothers are the only AUTOBOTS who can fly and are the youngest Elite Guard members of all time. JETFIRE and JETSTORM will be showcased in new episodes of the Animated series debuting in Spring 2009.