Bandai America's Tamagotchi Connection One of the Hottest Toys This Holiday Season

CYPRESS, Calif., December 20, 2004 - With a bigger screen, more dynamic graphics
and new infrared technology, Bandai America Incorporated's Tamagotchi
Connection has been named one of the hottest toys this holiday season.

Tamagotchi Connection's many accolades include:

• Selected as one of the coveted "Hot Dozen" by Toy Wishes
  Magazine, which annually predicts the toys that will be in the greatest demand
  during the holiday buying season.
• Honored as one of the top 10 toys of 2004 by Yahooligans!, which
  surveyed more than 185,000 kids across the country.
• Featured in Kidzworld.com's
  top toy countdown, where voting for the top 10 toys is still open at www.kidzworld.com .
• Included on the Toys "R" Us "Joy List" as
  a hot gift idea for kids 8-11 years old.
• Included in ShopKo's hot holiday toy list.
• The egg-shaped, handheld electronic toy was also a finalist in
  the inaugural Ultimate Toy Awards in the categories of "Tech Toys" and "Best
  Toy of 2004."

"Tamagotchi Connection has already exceeded all our initial sales projections
in Japan, Europe and the United States, making the world's original 'virtual
pet' a success once again," said Bill Beebe, senior vice president
of sales and marketing. "Not only does the Tamagotchi simulate the life
cycle of a real pet that you can feed, play and nurture into an adult, we've
increased the play value by adding a fun new feature that allows kids to connect
with their friends so that their Tamagotchis can swap gifts or play games with
one other."

Tamagotchi Connection allows you to collect and store up to 50 friends. Once
an adult, your Tamagotchi can connect with a compatible friend and have a second-generation
Tamagotchi that can be cared for and nurtured into an adult to create more
generations to come.

With only a few days left for shopping, Bandai America has a wide range of
must-have toys for boys and girls of all ages this holiday season. For young
boys into action and adventure, Power Rangers DinoThunder features a collection
of 12" battlized figures, deluxe vehicles and the Deluxe Megazords, which
have battery operated action and interchanging pieces. Kids can also join forces
with their favorite teen superheroes from the hit animated property Teen Titans
with the Titans' Launch Tower Playset.

For little girls, the mini-doll sensation Strawberry Shortcake features a
collection of "scent-sational" small dolls and playsets, as well
as the Singin' Surprise Strawberry Shortcake plush. This interactive
doll comes with unique color recognition technology that can trigger games,
sing-a-longs and stories. And for those older girls into fun, fashion and friends,
the T'neez are a group of bendable and poseable small dolls that love
hanging out together at the Groove Mall playset.

About Bandai America Incorporated

Bandai America Incorporated is a subsidiary of Bandai Co. Ltd., the third
largest toy

company in the world, with 38 subsidiaries in 13 countries worldwide. Global
interests include toys and children's entertainment, video game software,
multimedia, music, full-length feature films, vending machines, trading cards,
candies and licensed apparel.

Bandai America Incorporated is the master toy licensee of some of the most
popular properties and brands in children's toys and entertainment, including
the Power Rangers, Gundam, Teen Titans, Strawberry Shortcake and Tamagotchi
product lines. Bandai America is headquartered in Cypress, California and company
information is available at www.Bandai.com .