Each Sold Separately, Action Figure Marketing of the 80s
Our good friend Phil over at battlegrip.com has a new Kickstarter project up for his new book: "Each Sold Separately, Action Figure Marketing of the 80s". It's a look at the catalogs, cardbacks and comics that inspired us as much as the toys themselves did back in the day.
"Each Sold Separately is a 48-page hardcover book collecting my own scattered thoughts on the action figure marketing of the eighties. Inside this book are sections discussing pack-in catalogs, how the cardbacks were used to promote other toys, commercials, and more! Growing up in the eighties I was bombarded by toy promotions, and I simply cannot state how much I still enjoy and respect all of the forms of marketing toymakers used when I was a kid."
The book's already met its goal and is sure to be an awesome read if it's anything like his previous efforts, "Transforming Collections" and "Transforming Expectations.
|Posted 1 December, 2014 - 19:24 by JoshB|