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Each Sold Separately, Action Figure Marketing of the 80s

Our good friend Phil over at has a new Kickstarter project up for his new book: "Each Sold Separately, Action Figure Marketing of the 80s". It's a look at the catalogs, cardbacks and comics that inspired us as much as the toys themselves did back in the day.

"Each Sold Separately is a 48-page hardcover book collecting my own scattered thoughts on the action figure marketing of the eighties. Inside this book are sections discussing pack-in catalogs, how the cardbacks were used to promote other toys, commercials, and more! Growing up in the eighties I was bombarded by toy promotions, and I simply cannot state how much I still enjoy and respect all of the forms of marketing toymakers used when I was a kid."

The book's already met its goal and is sure to be an awesome read if it's anything like his previous efforts, "Transforming Collections" and "Transforming Expectations.

For more information, visit the Kickstarter page!

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Posted 1 December, 2014 - 19:24 by JoshB


1 comment posted
Y'know what I miss most in

Y'know what I miss most in toys of today? Product lineups on packaging. We no longer see an entire line of product on a toys cardback or box and no longer do we get those lovely little booklets showing us everything a toy company has to offer. I used to marvel at those little books whenever I found one after opening a new toy box. Page after page of fun and wonder, trying to figure out what each toy does with only a small photo and a name to go off of. Nowadays all we have is maybe a figure or two on the packaging of a toy, usually hidden on the bottom out of sight, with a small web address that leads us to the line's website which may or may not feature everything from it.

At least the internet has brought more information to our attention. Without it we would not know of prototypes, concepts, and unproduced items. Or items that did see release but in limited numbers, or only online, or only in certain parts of the world.

netkid's picture
Posted by netkid on 1 December, 2014 - 20:48