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New York ComicCon 2012 News: truth(R) RELEASES FIVE NEW LEVELS FOR THE FLAVOR MONSTERS MOBILE GAME, Flavor Monsters Collectible Vinyl Toys Now Available from Lulubell

truth® RELEASES FIVE NEW LEVELS FOR THE FLAVOR MONSTERS MOBILE GAME

 Flavor Monsters Collectible Vinyl Toys

Now Available from Lulubell

Flavors" allows attendees to play the game onsite, get their picture taken with a Flavor Monster, both sample and buy truth-related gear and products, and take part in a special video virtual simulation that will give attendees the experience of being part of the actual Flavor Monsters game. All of the activities around the booth experience are geared toward 'recruiting' future monster hunters, and educating people about flavor monsters, as a way to reinforce messaging about the tobacco industry's use of flavorings in tobacco products.

The truth's "45 Flavors" booth will be at New York Comic Con, October 11-14, 2012 at the Javits Center in New York City, booth #1820. Credentialed media that are interested in meeting with representatives from Legacy for Health to learn about upcoming plans for the Flavor Monsters games and toys, please contact Michael Meyers at MMPR to get a spot on the media schedule (Michael@mmpr.com).

BACKGROUND ON THE truthCAMPAIGN:

truth®, launched in February 2000, is the largest national youth smoking prevention campaign and the only national campaign not directed by the tobacco industry. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truthallows teens to make informed choices about tobacco use by giving them the facts about the industry and its products.

truth® is the largest national youth smoking prevention campaign and the only national campaign not directed by the tobacco industry. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truth gives teens facts and information about the tobacco industry and its products, allowing them to make their own informed choices about tobacco use. Research-proven as an effective public health intervention, the campaign is credited with keeping hundreds of thousands of teens from starting to smoke. To learn more, visit www.thetruth.com. truth is directed and funded by Legacy, a national public health foundation located in Washington, D.C. Legacy was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more about Legacy's life-saving programs, visit www.LegacyForHealth.org.

Follow us on Twitter @truthPR.

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Posted 2 October, 2012 - 13:10 by Atom
 
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