One of the more interesting companies we saw at Toy Fair was Champion Crown
Ltd. They are a Hong Kong based toy company that specializes in toys of questionable
origin. You may have seen their toys in a Walgreen's, or at a local dollar
store. They are very familiar to the toys you know, but just different enough
to be unique.
Champion Crown is the Hong Kong branch of Leader Shine Ent, out of Taiwan.
From their site:
"Leader Shine Ent. Co., Ltd. was established in 1986 to manufacture
plastic toys, mainly transformable robots. Since then,more than 70 kinds of
products have been developed and exported to many countries. In 1991, leader
Shine started to move their moulds to China to reduce the cost and make their
products more competitive. Their Hong Kong branch, Champion Crown Ind. Ltd.
was therefore set up to manage the marketing business and to coordinate with
the design department in Taiwan and the factories in China. For many years,
Leader Shine has gained wonderful reputation by providing high quality products
to enlighten children's imagination and creativity. Leader Shine will keep
developing new transformable robots and initiative toys for children all over
The two gentlemen at the Champion crown booth were reluctant to talk to us,
and I am surprised that they let us take pictures. We commented on how similar
there products looked to existing lines, such as GaoRanger, and all they said
was "No, no, Original Product".
We'll let you judge for yourself.
construction, but click on company, and view the shots from inside the factory)