Star Wars still had a strong showing due to the upcoming Rebels TV series.
The Black Series 3 3/4 series is continuing with some new sculpts. There's a new Hoth Luke with a better detailed existing sculpt with a new head.
Black Series Waves 2 and 3
Luke with two chest parts for open or closed shirt.
Return of the Jedi Vader with two part removable helmet.
Speeder Bikes with Biker scout. Clear stand is included. The stand allows the Speeder bike to be displayed at various heights.
Jabba the Hut with mouth flapping action. Just move the arms to have Jabba's mouth move.
They teased a Salacious Crumb for SDCC, so we may see a throne as well to complete your Jabba and Leia.
29.5in Hero Series X-Wing Fighter. Hasbro revealed that this giant X-wing Fighter will only set you back about $40.
Star Wars Rebels figures
Star Wars Command: new line of army men- like figures that features a slew of original sculpts so that kids can create War. After all, this is Star Wars, not Star Hugs.
Also in the Star Wars Command line is the Star Destroyer, which can be rolled into unsuspecting figures, and also features a missile-firing gimmick, which was not demonstrated.
Star Wars Rebels Figures.
Figures from Rebels will be included in the regular 5-points line.
Also from Star Wars Rebels, comes the Inquisitor's Light Saber.This Light Saber can split in two and also features a Force Disc for throwing.
Rebels will also have some small vehicles. I'd bet we'll see a ghost at SDCC but none was announced.