Transformers is branching out again and this time it's into the building toy sphere. Not content with aping Lego bricks, now Hasbro's bringing out Bionicle-like transformers.
Well, that's what I thought at first. But the reality is much more interesting.
These are buildable figures that all revolve around a cool common frame system. Each is designed to be assembled and then transform without parts removal - a first for a transformable building toy. All of them have parts that can be swapped out and combined with other entries in the line.
In some instances, the packaging will be re-sealable.