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NYTF2013: Hasbro - Star Wars

NYTF2013: Hasbro - Star Wars

Lots going on with star wars this year, but the big news is not what you think.

First off, lets start with Star Wars Black. These 6" figures are designed to evoke the feeling of a specific scene in the movies, so when you see the figure you instantly know where it was from. No expense was spared making these the most detailed versions of these characters ever produced. Hasbro called upon Gentle Giant studios to produce these figures and they will retail for $19.99 each and will include 8 characters from the movies, mostly focused around the original trilogy. They showed four on the floor (Sandtrooper, R2, Luke, Darth Maul) and teased two for San Diego Comic-Con -( Boba Fett and Han in Carbonite)

In addition, Hasbro is also releasing a 3 3/4 line of Black figures, which are basically the continuation of the vintage line. It's not clear if these will be done by Gentle Giant as well.

The big news is that Hasbro has split the figure lines between collectors and kids. Basic figures will see a price drop to 5.99 and feature 5 points of articulation and a neutral pose. If that sounds like the old Kenner figures, it's not an accident. I spoke to the brand manager and thats what they were going for. Personally, I'm more excited about these than I am the Black line.

While the Black line will not be supported with Vehicles, the basic line will - however the vehicles will be smaller and scaled back. Slave-1 and the Jedi Starfighter are much smaller and designed for a lower price point.

In addition to the 3 3/4 line, Hasbro is also releasing some larger 12" figures that also are limited to 5 points and a neutral pose (once again, in a nod to the old lines). Most are pretty basic but there is an Anakin to Vader transformation set that changes lightsaber colors and sounds when Vader armor is attached. Very cool.

Star Wars Angry Birds apparently is a hit, but I will try to pretend it doesn't exist.

For the kids, new Jedi Force figures include Jabba and Gamorrean Guard.

The Jedi Force Heroes have an action feature where you squeeze the legs and the arms move.

These are only a fraction of the photos we took at the hasbro Toy Fair Showroom. To view the full Star Wars gallery, click here.

Posted 15 February, 2013 - 13:59 by JoshB
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