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Junior Machinder Overview Part 1: New Gio. Co.


7 comments posted
Thanks Dave. I'm gonna go

Thanks Dave. I'm gonna go change into some fresh drawers now.

Materialist Zen's picture
Posted by Materialist Zen on 28 August, 2010 - 19:26
New Gio. Co.

Thanks Dave. I will now spread the word on Facebook with my Italian friends and I sincerely hope they will be able to help you out.

I remember back in the '70s and '80s, Italy was the mecca of anime on TV, robot toys and anime action figures!

TV at that time was chock full of mouth-watering adverts by Ceppi Ratti and GiG (the latter producing copies of Takara's JEEG under the Micronauti banner).

What I find interesting is the name of the company New Gio. Co., most probably a pun on the Italian words: 'Nuovo Gioco' which means 'a new game', 'a new toy' or even 'a new way of playing' as super robots were a novelty and a revolution in the '70s and '80s.

Last but not least, what made Blocker Gundan Machineblaster famous in Italy was not the anime as such but the Italian 'sigla' (the opening and closing theme) and the dubbing by Italy's best theatrical actors of the time.

Here it is:

Thanks for sharing.

grendizer1975's picture
Posted by grendizer1975 on 29 August, 2010 - 16:05
New Gio.Co

Sorry, you're wrong man!
I had a long interview with the original owner and founder of New Gio.Co and he explained me the origin of the brand's name....
Gio. Co. are simply the first parts of his full name Gio for Giovanni and Co for Co...... (sorry, for privacy I cannot type his full surname!)

Oh, Dave, you forget to add the Tekkaman from same Pegas line....I'll send you pic.s if needed.
Great review, as usual!

darth-kriss's picture
Posted by darth-kriss on 3 September, 2010 - 17:49
Cool! I didn't know that! I

Cool! I didn't know that! I had just assumed the same thing, that it meant "new toy co". Very cool inside info!

About the Tekkaman, yes, definitely send me a pic. I've not seen it yet!

Oh, and great to see you here! :)

"You can't sell it until you get it from him, but you gotta sell it to pay him to get it to sell it".
---Jerilock, talking about me trying to raise the money I need to pay for the toys I already bought....

NekroDave's picture
Posted by NekroDave on 3 September, 2010 - 17:57
New Gio.Co

Wow! So this company is more mysterious than I thought. Thanks.

grendizer1975's picture
Posted by grendizer1975 on 3 September, 2010 - 19:07
Great to see you writing

Great to see you writing again, and really great to see you start to document these crazy toys. I love the Jeeg, but I assume I can't have it. :P

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Prometheum5's picture
Posted by Prometheum5 on 29 August, 2010 - 18:40
Good stuff. Dave, thanks for

Good stuff.
Dave, thanks for putting the time and effort into chronicling this stuff.
Some great photos in that archive, WOW! So many colorful things we in the US didn't know existed.
Ben, no you can't have the Jeeg, cuz I'm gonna get one first! Wahaha!

repairtechjon's picture
Posted by repairtechjon on 29 August, 2010 - 23:15